Privacy Policy

Apex Jeep Workshop

Last Updated: 9 October 2026

1. Introduction

Welcome to Apex Jeep Workshop.

At Apex Jeep Workshop, we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa and other applicable data protection laws.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us through WhatsApp, use our AI-powered customer service assistant, or make use of our automotive services.

Business Name: Apex Jeep Workshop / Apex Automotive
Location: Pretoria East, Gauteng, South Africa
Website: https://apexjeepworkshop.co.za/
Email: vernon@goapex.co.za
WhatsApp: +27 81 639 2926

2. Information We Collect

Depending on how you interact with our business, we may collect the following information:

Your name and surname
Contact number and WhatsApp number
Email address
Vehicle make, model, year, registration number, and VIN where necessary
Vehicle service history and repair requirements
Appointment and booking information
Messages, enquiries, and other information you provide
Website usage and technical information where applicable

We collect information directly from you or through the communication platforms you choose to use.

3. How We Use Your Information

We use personal information for legitimate business purposes, including:

Responding to customer enquiries
Providing quotations and estimates
Scheduling vehicle bookings and appointments
Managing vehicle servicing, repairs, and performance upgrades
Communicating service progress and updates
Providing customer support through WhatsApp and our AI assistant
Maintaining customer and vehicle service records
Sending service reminders and promotional communications where permitted by law
Improving our customer service and business operations

We only process personal information where there is an appropriate legal basis to do so.

4. WhatsApp Business and AI Customer Support

Apex Jeep Workshop uses WhatsApp Business and may use an AI-powered customer service assistant to respond to customer enquiries.

When you communicate with us through WhatsApp:

Your messages and contact information may be processed through the WhatsApp Business Platform provided by Meta.
Our AI assistant may analyse your messages to understand your enquiry and generate relevant responses.
We may use third-party automation and artificial intelligence services, including n8n and OpenAI, to process enquiries and assist with customer service.
Conversation information may be used to maintain context and provide more helpful responses.
Complex enquiries, bookings, quotations, and technical matters may be referred to a human staff member.

Our AI assistant is intended to assist with customer service and does not replace professional vehicle inspections, diagnostics, or final workshop quotations.

Customers may request assistance from a human staff member at any time.

5. Sharing of Personal Information

We do not sell your personal information.

We may share necessary information with trusted service providers involved in operating our business, including:

Meta and WhatsApp Business Platform
n8n automation services
OpenAI artificial intelligence services
Website hosting and communication providers
Workshop management, payment, and administrative service providers where applicable

These providers may process information on our behalf, subject to applicable privacy and security requirements.

We may also disclose information where required by law.

6. Storage and Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure.

Personal information may be stored securely within our business systems or systems operated by authorised service providers.

We retain personal information only for as long as reasonably necessary for business operations, legal compliance, recordkeeping, or other lawful purposes.

7. International Data Processing

Some of our technology providers, including Meta, n8n, and OpenAI, may process or store information outside South Africa.

Where personal information is transferred internationally, we take reasonable steps to ensure that applicable legal requirements and appropriate data protection safeguards are met.

8. Marketing Communications

We may contact customers regarding vehicle services, maintenance reminders, special offers, and relevant workshop promotions where permitted.

You may opt out of promotional WhatsApp messages at any time by replying STOP or requesting removal from our marketing communications.

Opting out of marketing will not prevent us from contacting you about existing bookings, vehicle repairs, or necessary service-related matters.

9. Your Privacy Rights

Subject to applicable law, you may request to:

Access personal information we hold about you
Correct inaccurate or outdated information
Request deletion of personal information where legally permissible
Object to certain processing activities
Withdraw consent where processing relies on consent
Opt out of direct marketing

To exercise these rights, contact us at:

Email: vernon@goapex.co.za
WhatsApp: +27 81 639 2926

We will review and respond to requests in accordance with applicable legal requirements.

You may also lodge a complaint with the Information Regulator of South Africa.

10. Website Cookies

Our website may use cookies and similar technologies to support website functionality, understand visitor activity, and improve the user experience.

Where applicable, visitors can manage cookies through their browser settings or the cookie controls provided on our website.

11. Third-Party Websites and Services

Our website and communications may contain links to third-party websites or services.

We are not responsible for the privacy practices of independent third parties. We recommend reviewing their privacy policies before providing personal information.

12. Children's Privacy

Our services are intended primarily for adults seeking automotive products and services.

We do not knowingly collect personal information from children without appropriate authorisation.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, technology, or legal obligations.

Any updates will be published on this page with a revised date.

14. Contact Us

For privacy-related enquiries, requests, or complaints, please contact:

Apex Jeep Workshop / Apex Automotive

N4 Gateway Industrial Park
81 Amatole Road, Unit 2
The Willows, Pretoria East
South Africa

Email: vernon@goapex.co.za
WhatsApp: +27 81 639 2926
Website: https://apexjeepworkshop.co.za/